Not just any tap water, insist the owners of Molecule. They say the water streams through a $25,000 filtering machine that uses ultraviolet rays, ozone treatments and reverse osmosis in a seven-stage processing treatment to create what they call pure H20.
What about the taste? “I mean it’s subtle, but if you have a sensitive palate you can totally tell” the difference, said co-owner Adam Ruhf.
Water quality has long been a point of pride for New Yorkers.
The owners of Molecule, Alexander Venet, and Mr. Ruhf vehemently disagree.
“Terrible,” said Mr. Ruhf, who moved to New York from California about a year ago. “I don’t want chemicals in my water.”
Nneka Leiba, a senior research analyst with the Washington, D.C.-based Environmental Working Group, said the nonprofit organization recommends filtering all drinking water. But she argues that a $15 in-home filtration unit would suffice, rather than paying $2.50 per bottle of tap water.
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